At the heart of Amissos Group’s CSR strategy is the commitment to building inclusive, community-focused football environments that uplift youth, empower women, and support individuals of all abilities. Both Samsunspor and USL Dunkerque actively engage young people on and off the pitch through academy pathways, matchday experiences, and local outreach. Children take on meaningful roles as flag bearers, ball kids, and escort players, reinforcing strong ties between the Clubs and their communities. Samsunspor has established one of Türkiye’s most advanced football academies and continues to invest in top-tier youth coaching. Similarly, Dunkerque fosters close connections with young fans through hospital visits and dedicated youth initiatives.

Gender inclusion is a core priority across the Amissos Group. Samsunspor leads the way with impactful initiatives such as free self-defense classes and Football 101 programs designed specifically for women and girls. The Club’s award-winning Purple Jersey campaign- featuring the message “End Violence Against Women” in multiple languages- has become a national benchmark for awareness and male allyship. Amissos Group is committed to advancing gender equality and inclusivity across its entire network, amplifying Samsunspor’s message and extending similar initiatives across borders.

Amissos is also committed to ensuring football is accessible to all. Both Clubs promote environments where individuals of different abilities are welcomed, represented, and supported. Samsunspor’s DEI events and inclusive jersey campaigns, alongside Dunkerque’s partnerships with health organizations and local causes, reflect a shared vision: using football as a tool for empowerment and connection. Through these actions, Amissos Group builds not only strong Clubs, but stronger communities, setting a standard for social impact across modern football.